Because human-machine interaction using natural language is now possible with large language models (LLMs), more data teams and developers can bring AI to their daily workflows.

Did you know that approximately two thirds of Snowflake customers capture the latitude and longitude of some business entity or event in their account? While latitude and longitude columns can often be used by BI tools and Python libraries to plot points on a map, or shade common administrative boundaries such as states, provinces and countries, companies can do so much more with this valuable geospatial data to perform complex analyses.

Snowflake Marketplace is a vibrant resource, with hundreds of providers offering thousands of ready-to-try or ready-to-buy third-party data sets, applications and services. Many of these providers make their products available on Snowflake Marketplace for Snowflake customers to purchase — and they use our integrated Marketplace Monetization capabilities to simplify the process and speed up procurement and sales cycles.

A lot of the buzz around AI focuses on its future potential. And we get it — we’re talking about a transformative technology that presents seemingly limitless possibilities. But an important aspect of this world-changing tech story that gets lost in the hype is understanding exactly what AI solutions are available for you and your team to employ right now, today.

We previously announced Snowflake’s Unistore workload, which continues Snowflake’s legacy of breaking down data silos by uniting transactional and analytical data in a consistent and governed platform. Today, we are pleased to announce that Hybrid Tables — the core feature powering Unistore — is in public preview in select AWS regions. Hybrid Tables is a new table type that enables transactional use cases within Snowflake with fast, high-concurrency point operations.

As the world grapples with the escalating climate crisis, many industries are re-examining their operations to identify and implement sustainable practices. The telecommunications industry is no exception. Telecom companies face growing pressure from consumers, investors and regulators to reduce their carbon footprint and achieve net-zero emissions. This shift towards sustainability aligns with environmental responsibility and presents lucrative business opportunities for telecoms.

Nearly every facet of society has felt the impact of AI since it burst into the mainstream in late 2022 with the public launch of ChatGPT. In 2024, the retail and consumer goods industry is expected to experience massive upheaval due to the proliferation of generative AI (gen AI) tools as well as changes in customer engagement and the general manner in which products are now sold.

At Snowflake, we believe in empowering our customers to harness the full potential of their data while maintaining robust compliance standards and safeguarding data privacy. We recognize the critical importance of quickly identifying and safeguarding sensitive data objects, and we consistently strive to provide solutions that help achieve these goals — from advancements such as classification and tag-based policies to the intuitive Data Governance UI.