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Announcing DeepSeek-R1 in Preview on Snowflake Cortex AI

Jan 29, 2025 By Julian Forero In Snowflake
We are excited to bring DeepSeek-R1 to Snowflake Cortex AI! As described by DeepSeek, this model, trained via large-scale reinforcement learning (RL) without supervised fine-tuning (SFT), can achieve performance comparable to OpenAI-o1 across math, code and reasoning tasks. Based on DeepSeek’s posted benchmarking, DeepSeek-R1 tops the leaderboard among open source models and rivals the most advanced closed source models globally.
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Snowflake Accelerates Self-Serve Data Warehouse Migrations with Free SnowConvert for All

Jan 28, 2025 By Federico Zoufaly In Snowflake
Migrating from a traditional data warehouse to a cloud data platform is often complex, resource-intensive and costly. At Snowflake, we believe every organization should benefit from an easy, enterprise-grade and collaborative cloud AI and data platform — and should be able to make that transition as fast and automatic as possible.
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Snowflake Projection And Aggregation Policies: Enhance Data Security And Collaboration

Jan 24, 2025 By Snowflake In Snowflake
In this video, we dive into Projection and Aggregation Policies in Snowflake, two powerful features that help you manage and secure sensitive data while unlocking new use cases. What are Projection and Aggregation Policies? Projection Policies define whether a column can be included in the output of a SQL query. Aggregation Policies enforce that queries against aggregation-constrained tables must group data into minimum-sized chunks to prevent the return of individual records, helping protect privacy.
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The AI Tipping Point: What Public Sector Leaders Need to Know for 2025

Jan 23, 2025 By Winston Chang In Snowflake
AI is proving that it’s here to stay. While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that the public sector gets serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.
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Advanced, Built-In Data Governance and Data Discovery with Snowflake Horizon Catalog

Jan 22, 2025 By Prasanna Krishnan In Snowflake
With the advent of generative AI and large language models (LLMs), enterprises are racing to unlock as much business value as possible from their data assets, including apps and models. Unfortunately, these data assets are often locked away in silos across multiple cloud service providers and solutions, as well as across different partner, customer and vendor ecosystems.
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The Marketing Agency of the Future: Powered by Unified Data, Trust and AI

Jan 21, 2025 By Erin Foxworthy In Snowflake
We are entering a new era for marketing and advertising agencies. From evolving consumer expectations and increasingly stringent privacy regulations to the rise of AI, the landscape is shifting rapidly. To remain competitive, agencies need to reimagine how they operate. The winners will be those that adopt forward-thinking data strategies, build trust with partners and clients, and leverage AI to deliver real-time insights and personalized campaigns.
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The AI Tipping Point: What Telecommunications Leaders Need to Know for 2025

Jan 21, 2025 By Phil Kippen In Snowflake
AI is proving that it’s here to stay. While 2023 brought wonder, and 2024 saw widespread experimentation, 2025 will be the year that telecommunications enterprises get serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.
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Shared Destiny with Snowflake Horizon Catalog Built-In Security

Jan 20, 2025 By Anoosh Saboori In Snowflake
Security has been an integral capability of Snowflake since the company was founded. Through the customer-configurable security capabilities of the Snowflake Horizon Catalog, we empower security admins and chief information security officers (CISOs) to better protect their environments and centralize threat monitoring and role-based access controls across clouds.
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Unlocking Geospatial Data in Snowflake: Store, Analyze, And Visualize At Scale

Jan 17, 2025 By Snowflake In Snowflake
Snowflake provides for seamless handling of geospatial data, making it easier to work with location-based information directly in your data platform. In this video, we explore Snowflake’s native support for geospatial data, which allows you to store, process, and analyze spatial information at scale. Geospatial data is important because everything happens somewhere. By breaking down silos and combining spatial and non-spatial data, Snowflake empowers you to uncover valuable insights across a wide range of use cases —from mapping to location analytics to geospatial trends.
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Demo | Snowflake Data Clean Rooms

Jan 16, 2025 By Snowflake In Snowflake
Snowflake Data Clean Rooms empower organizations to collaborate on data in a privacy-conscious way directly within Snowflake. With an intuitive interface and a focus on simplifying secure data sharing, Snowflake Data Clean Rooms enables businesses to build and use clean rooms seamlessly, leveraging Snowflake’s powerful data platform. This solution eliminates unnecessary complexity and additional access fees, ensuring organizations can focus on deriving insights while maintaining data privacy. Learn more about how Snowflake Data Clean Rooms support privacy-preserving collaboration in this blog.
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