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Product-Led Growth: 6 Secrets for Success

Product-led growth (PLG) is a business model that emerged in the last decade with the enormous success of vendors like Slack and Datadog. Unlike traditional sales-led models, PLG models cut out the middlemen (sales reps, for example) and let customers just download and use the product without third-party onboarding. The relative novelty of the pricing model and its demonstrably successful application in growing these companies attracted a lot of attention.

Snowflake and Partners Develop Award-Winning Solution to Give Telecoms and Consumers the Power to Reduce Carbon Emissions with Generative AI

In the age of climate consciousness, industries worldwide are grappling with the urgent need to reduce their carbon footprints. One industry that has come under increased scrutiny is telecommunications, where Scope 3 emissions, or the indirect emissions that occur in a company’s value chain that the company has no direct control over, alone account for a staggering 85% of a typical telecom company’s carbon footprint.

ServiceNow's Migration from SAP HANA to Snowflake

Join us to learn how ServiceNow, Forbes #1 in Most Innovative Companies 2022, is keeping up with data transformation at scale. ServiceNow has undergone a massive tech transformation to enable futuristic analytics capabilities for over 9,000 users every day. That's more than 50% of ServiceNow powered by data-driven decision-making! ServiceNow selected Snowflake as its data platform to power all analytics and underwent a complex data transformation from SAP HANA to Snowflake.

5 Trends Changing the Modern Startup Ecosystem

While the startup world listened for better news in the aftermath of a volatile 2022, a new salvo of bad news emerged: global venture capital funding declined about 49% within the first six months of 2023 alone. Worsening inflation and rising interest rates are putting pressure on startups across all stages of venture funding to reframe their tech stacks or business models along the tech-scape’s collapsing edges.

More Effectively Control and Limit Your Spend With Budgets

At Snowflake, we’re committed to helping customers effectively manage and optimize spend. To this effect, we’re excited to launch the public preview of Budgets on AWS today, which enables customers to set spending limits and receive notifications for Snowflake credit usage for either their entire Snowflake account or for a custom group of resources within an account.

An Indepth Look At The Data.World Data Catalog And Governance Platform

Data.World Co-founder and Chief Product Officer Jon Loyens sits down with “Powered by Snowflake” guest host Felipe Hoffa to demonstrate his company’s data catalog and governance platform and explain how it helps increase data literacy, data collaboration, and data adoption across enterprises. The platform, which is the only one of its kind built directly on top of Snowflake, utilizes a highly extensible knowledge-graph architecture to eliminate data silos, share knowledge, and deliver on the promise of enterprise AI.

Configure and Manage Data Pipelines Replication in Snowflake with Ease

We are excited to announce the availability of data pipelines replication, which is now in public preview. In the event of an outage, this powerful new capability lets you easily replicate and failover your entire data ingestion and transformations pipelines in Snowflake with minimal downtime.

Unlocking Data Innovation: Morgan Stanley's Journey with Snowflake for Customer 360

Learn how Morgan Stanley is delivering the optimized and modern data experience for internal Morgan Stanley teams, as well as wealth customers. Key focuses include the approach that the technology team has taken to build a data platform with Snowflake and how that has translated to enabling data science and machine learning, data collaboration, and analytics workloads to drive core business outcomes. Topics include an overview of the Morgan Stanley Wealth Management data ecosystem and how Snowflake and key partners fit in, a deep dive into data science and machine learning and analytics workloads, and the key business use cases enabled by the technology.

Powering Better Decision and Policy Making Through Integrated Data

In this episode, Alex Izydorczyk, Founder at Cybersyn, shares his vision of how integrated data can help to power better decision and policy making, the need for better branding of alternative data, and how Cybersyn is focused on building out DaaS (data as a service) across all industries.

Empowering Seamless Data Governance with a New User Experience in Snowsight

At Snowflake, we are dedicated to helping our customers effectively mobilize their data while upholding stringent standards for compliance and data governance. We understand the importance of quick and proactive identification of objects requiring governance, as well as the implementation of protective measures using tags and policies.