Product-Led Growth: 6 Secrets for Success
Product-led growth (PLG) is a business model that emerged in the last decade with the enormous success of vendors like Slack and Datadog. Unlike traditional sales-led models, PLG models cut out the middlemen (sales reps, for example) and let customers just download and use the product without third-party onboarding. The relative novelty of the pricing model and its demonstrably successful application in growing these companies attracted a lot of attention.