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The AI Tipping Point: What Public Sector Leaders Need to Know for 2025

AI is proving that it’s here to stay. While 2023 brought wonder and 2024 saw widespread experimentation, 2025 will be the year that the public sector gets serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.

Advanced, Built-In Data Governance and Data Discovery with Snowflake Horizon Catalog

With the advent of generative AI and large language models (LLMs), enterprises are racing to unlock as much business value as possible from their data assets, including apps and models. Unfortunately, these data assets are often locked away in silos across multiple cloud service providers and solutions, as well as across different partner, customer and vendor ecosystems.

The Marketing Agency of the Future: Powered by Unified Data, Trust and AI

We are entering a new era for marketing and advertising agencies. From evolving consumer expectations and increasingly stringent privacy regulations to the rise of AI, the landscape is shifting rapidly. To remain competitive, agencies need to reimagine how they operate. The winners will be those that adopt forward-thinking data strategies, build trust with partners and clients, and leverage AI to deliver real-time insights and personalized campaigns.

The AI Tipping Point: What Telecommunications Leaders Need to Know for 2025

AI is proving that it’s here to stay. While 2023 brought wonder, and 2024 saw widespread experimentation, 2025 will be the year that telecommunications enterprises get serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.

Shared Destiny with Snowflake Horizon Catalog Built-In Security

Security has been an integral capability of Snowflake since the company was founded. Through the customer-configurable security capabilities of the Snowflake Horizon Catalog, we empower security admins and chief information security officers (CISOs) to better protect their environments and centralize threat monitoring and role-based access controls across clouds.

Unlocking Geospatial Data in Snowflake: Store, Analyze, And Visualize At Scale

Snowflake provides for seamless handling of geospatial data, making it easier to work with location-based information directly in your data platform. In this video, we explore Snowflake’s native support for geospatial data, which allows you to store, process, and analyze spatial information at scale. Geospatial data is important because everything happens somewhere. By breaking down silos and combining spatial and non-spatial data, Snowflake empowers you to uncover valuable insights across a wide range of use cases —from mapping to location analytics to geospatial trends.

Demo | Snowflake Data Clean Rooms

Snowflake Data Clean Rooms empower organizations to collaborate on data in a privacy-conscious way directly within Snowflake. With an intuitive interface and a focus on simplifying secure data sharing, Snowflake Data Clean Rooms enables businesses to build and use clean rooms seamlessly, leveraging Snowflake’s powerful data platform. This solution eliminates unnecessary complexity and additional access fees, ensuring organizations can focus on deriving insights while maintaining data privacy. Learn more about how Snowflake Data Clean Rooms support privacy-preserving collaboration in this blog.

SwiftKV from Snowflake AI Research Reduces Inference Costs of Meta Llama LLMs up to 75% on Cortex AI

Large language models (LLMs) are at the heart of generative AI transformations, driving solutions across industries — from efficient customer support to simplified data analysis. Enterprises need performant, cost-effective and low-latency inference to scale their gen AI solutions. Yet, the complexity and computational demands of LLM inference present a challenge. Inference costs remain prohibitive for many workloads. That’s where SwiftKV and Snowflake Cortex AI come in.

The AI Tipping Point: What Manufacturing Leaders Need to Know for 2025

AI is proving that it’s here to stay. While 2023 brought wonder, and 2024 saw widespread experimentation, 2025 will be the year that manufacturing enterprises get serious about AI's applications. But it’s complicated: AI proofs of concept are graduating from the sandbox to production, just as some of AI’s biggest cheerleaders are turning a bit dour.

The Advanced Guide to Unlocking Geospatial Insights in Snowflake

Over the last three geospatial-centric blog posts, we’ve covered the basics of what geospatial data is, how it works in the broader world of data and how it specifically works in Snowflake based on our native support for GEOGRAPHY, GEOMETRY and H3. Those articles are great for dipping your toe in, getting a feel for the water and maybe even wading into the shallow end of the pool. But there is so much more you can do with geospatial data in your Snowflake account!