If you could have analytics everywhere, there would be an abundance of insights, which could lead to a boom in decision making on nearly every level, regardless of the situation or user. This is the notion behind the importance of embedded analytics.

Radnor, PA - Qlik®, a leader in data analytics, today announced the acquisition of Podium Data, an enterprise-grade data management company whose solution simplifies and accelerates customers’ ability to manage, prepare and deliver analytics-ready data to every business user across a diverse data landscape. This acquistion expands Qlik’s mission, moving beyond analytics to being a provider of solutions that democratize data for every user to create a more data literate world.

Putting an end to the distribution of useless static reports, the risk inherent in manual spreadsheets and the false hope of inferior dataviz tools is nothing short of a Revolution.

In today’s world of readily available apps, whether on your phone or a cloud service, consumers do not expect a lot of training before starting to use them. Apps are designed to be intuitive and lead you through them in the way that you would expect them to work – as it relates to the purpose of the app. Same is true with analytical applications. The best ones are intuitive – they look familiar and are intuitive to navigate.