Earlier this week, Sauce Labs Chief Customer Officer, Matt Wyman, sat down with journalist Marko Velimirović of Website Planet. The pair discussed the release of the consumer report Every Experience Matters as well as the state of DevOps, trends in testing and the increasing need for developers to deliver exceptional quality at velocity. To read the full interview, head over to Website Planet. A selected portion is included below.

Welcome back to our series ‘Every Experience Matters: Stat of the week.’ In the previous editions of this column, we have discussed consumer behavior on mobile apps and how it affects brand equity and reputation. We have touched on how errors and bugs can cause significant user churn and evaporation of digital confidence. Last week we discussed how negative word of mouth can be generated when a single user encounters a mistake on your mobile app.

In the past two weeks, this series has taken a look at how often consumers encounter errors while browsing online and some of the behaviors a user will display when discovering a bug. If you’re new to the party, I’ll encapsulate it here by saying mobile apps are rife with coding issues and the vast majority of consumers have little to no tolerance for low-performing software. What we haven’t discussed yet is the ripple effect of one user encountering a problem.