If innovation is the ultimate goal in business and technology today, then consider generative AI (gen AI) the vehicle taking us there — and a strong data strategy, the fuel. Despite all its promise of productivity gains and new discoveries, gen AI alone can't do it all. The technology needs a "very ready" data foundation to feed on, something the vast majority of businesses today (78%) do not possess, according to a new report by MIT Technology Review Insights, in partnership with Snowflake.