The low code, no code paradigm is an evolution in development environments. Historically, if you wanted to build a product, you went to a developer and they started from scratch, building the product from the first line of code. But now people with little or no coding experience can build simple applications themselves.

Augmented analytics is when you take what was traditionally a very manual workflow and automate it. This gives you the ability to analyze data far more rapidly using machines and to package up changes for humans to interpret. Essentially you’re augmenting a human experience, so rather than spending all your time looking for a needle in the haystack, the machine finds the needle and gives it to you. By bringing the human and the machine together you can create something very special and deliver that to an end user.

One of the really interesting trends that I’m seeing in the marketplace relates to consultancies. Historically, the primary business model for consultancies was to sell their expertise and services. Every customer would get a unique service offering that was defined specifically for them. Now analytical consultancies are shifting away from purely being body shops and starting to think about how to productize their business by offering pre-packaged solutions and managed services to their customers.

It’s recently been announced that we've made the Gartner Magic Quadrant for the seventh time. What’s most exciting is that this year we're in the visionary quadrant. This means that Yellowfin is now recognized for being an innovator in the BI space. We bring products to market that other people follow and that have something different to offer customers of BI software.

A really interesting development I’ve seen in the data and analytic space lately is the rise of the data catalog. You may know these by another name such as a semantic or metadata layer, but they’re all fundamentally the same. Data catalogs aren’t new, they’ve been around for a long time. While some vendors like Yellowfin and Cognos have always had them, others like Tableau and Qlik are now just getting to them.

One of the really interesting topics in business intelligence is the desire for organizations to take action from data. Traditionally this has been a huge hurdle for organizations to achieve with the reporting tools that they have. While most use dashboards as a source of information it certainly doesn't prompt or drive them to act. This means they can’t close the loop on the insights and the decisions that it drives.

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