Big B2C companies looking to better understand their customers and influence their behavior are turning to Piano’s analytics and activation platform to glean insights from captured data. In this episode of “Powered by Snowflake,” Daniel Myers chats with Piano CEO Trevor Kaufman how his company’s “digital experience cloud” takes behavioral data from customer website interactions from across the digital ecosystem and gives its clients the ability to run predictive analytics and create visualizations and reports that provide critical information about those customers' habits, interests, transactions, and more. And what makes it all possible, he says, is Snowflake’s unified data model and the blazing performance of its Data Pipeline. Watch the video to learn more.

The “Powered by Snowflake" video series features conversations with technology leaders who are building businesses and applications on top of Snowflake.

Learn more about Piano:
→https://piano.io
Connect with Trevor Kaufman, CEO of Piano:
→LinkedIn: https://www.linkedin.com/in/trevorlkaufman/

Apply to be part of the Powered By Snowflake program:
→ https://www.snowflake.com/partners/poweredbysnowflake/

Learn how to build your application on Snowflake:
→ https://developers.snowflake.com

Continue the conversation by joining the Snowflake Community:
→ https://community.snowflake.com

Connect with Daniel Myers, Developer Relations at Snowflake:
→ https://www.linkedin.com/in/jdanielmyers
→ https://www.twitter.com/jdanielmyers
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