Yext Relies on Snowflake to Create User-Friendly Search Experiences

Yext Relies on Snowflake to Create User-Friendly Search Experiences

May 25, 2022

Historically, the search functionality on company websites have left much to be desired, forcing users to turn to sites like Google or Bing to find answers to their questions. But the Yext Answers Platform has changed the game. In this episode of “Powered by Snowflake,” Michael Peralta, Product Lead of Analytics at Yext explains how the Yext platform makes it possible for companies to deliver a cutting-edge search experience right on their own websites. The AI-powered platform uses natural language processing that understands the context of a search query, enabling the search engine to deliver meaningful results to people, not just links.

“To make it work, we take similar kinds of things that people are asking about and group them together based on themes,” explains Peralta. “There are lots of ways to ask questions, but only so many answers. So our goal is to consolidate questions together so you can provide the right answers to all of them.” In addition, the system compiles click-through and engagement data to help Yext clients understand the quality of their customers’ search experiences as well as the kinds of things they’re asking about. It’s a data-intensive challenge, and Yikes has discovered, after trying several other data warehousing solutions, that Snowflake delivers the performance and analytics capabilities needed to make it all work. Watch the video to learn more.

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