Interested in taking your product to the next stage of growth but have missing metrics? We understand that as a startup, companies are laser focused on getting their product out the door. Founding teams today don’t want to (or need to) create their own user management, billing, or other analytics tools. By forging partnerships with best-in-breed providers, startups can take advantage of these analytical tools without wasting engineering manpower to create in-house toolkits.
The explosion of marketing technology (martech) has been one of the main drivers of marketing’s evolution over the last decade. Just compare: The Chief Marketing Technologist blog has been tracking the industry’s growth for ten years and when it first released its yearly marketing technology landscape overview in 2008, the chart contained roughly 150 tools.
Today, Kong Ingress Controller (KIC) 2.2 is now generally available. KIC 2.2 marks a major milestone in the development of the Kong Ingress Controller, as it is the first release containing a marquee feature, Gateway API. This represents a major milestone for Kong as we continue to keep up to date with the upstream community and provide the best customer experience for KIC customers. Gateway API is an open source project managed by the Kubernetes SIG Network community.
API monetization is a great way to recoup your investment into your API programs. Without direct monetization, you’re dependent on other sources of capital to grow the program, such as other profit centers or venture capital. If you’re not directly monetizing your APIs, you could be leaving money on the table. This can be especially true if you don’t have any limits in place and lean on the honor system.