Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With the introduction and evolution of multi-touch attribution (MTA), the media industry has moved closer than ever to understanding the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase.

Cloudera Support’s cluster validations proactively identify known problem signatures contained in customers’ diagnostic data with the goal of increasing cluster health, performance, and overall stability. Cluster validations are included in a customer’s enterprise subscription at no additional cost. All customers with access to the Support case portal will also be able to take advantage of cluster validations.

Last year, Harvard Business Review and ThoughtSpot published a groundbreaking survey on the business benefits of empowering frontline workers with data. Revenues are higher, operations more efficient, customer service better, and employees happier. And yet, few organizations deploy BI this way, historically held back by the technology, conflicting priorities, and mindset.