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How Marketers Can Drive ROI from Customer Data Platforms

As first-party customer data continues to explode, companies have struggled to make it actionable for personalization, advanced analytics, and other business purposes. As a result, customer data platforms that consolidate and activate known customer information have emerged to help companies generate ROI from their data. At present, nearly 80% of marketing organizations already have a customer data platform or are developing one.

Genomics analysis with Hail, BigQuery, and Dataproc

At Google Cloud, we work with organizations performing large-scale research projects. There are a few solutions we recommend to do this type of work, so that researchers can focus on what they do best—power novel treatments, personalized medicine, and advancements in pharmaceuticals.

Building a genomics analysis architecture with Hail, BigQuery, and Dataproc

We hear from our users in the scientific community that having the right technology foundation is essential. The ability to very quickly create entire clusters of genomics processing, where billing can be stopped once you have the results you need, is a powerful tool. It empowers the scientific community to spend more time doing their research and less time fighting for on-prem cluster time and configuring software.

Snowflake: One Cloud Data Platform for All Your Analytics Needs

DELIVER ALL YOUR DATA WORKLOADS WITH SNOWFLAKE Gartner predicts that 75% of all databases will be deployed or migrated to a cloud platform by 2022. But how does e a cloud data platform enable a long-term strategy for maximizing all of an organization's data assets? Snowflake's cloud data platform is a highly extensible, multi-region and multi-cloud platform that powers all types of data workloads. Specifically, Snowflake: To learn everything Snowflake offers today's, forward-looking organizations, download our white paper, Snowflake: One Cloud Data Platform for All Your Analytic Needs.

10 Ways to Simplify DevOps for Data Apps with Snowflake

Most companies that build software have a strong DevOps culture and a mature tool chain in place to enable it. But for developers that need to embed a data platform into their applications to support data workloads, challenges emerge. DevOps for databases is much more complex than DevOps for code because database contain valuable data, while code is stateless. Instantly creating any number of isolated environments Reducing schema change frequency with variant data type

Are you prepared to mature to 'ready-made' data management?

When it comes to furnishing our living spaces, it seems we go through phases. When I was just setting out and leaving home, IKEA was my preferred furniture store. You make your choice, collect all the flat-pack boxes, lug them home, and after some hex key gymnastics: voilà. You’ve truly made it! Since then, I’ve drifted from the “some assembly required” phase to the “ready-made” one.

Options for Embedding and Integrating with Qlik Sense

This ‘explainer’ video provides a detailed overview of the range of embedding and integration options for Qlik Sense. Beginning with the simplest embedding option and moving to the more sophisticated integration approaches, watch and learn through a complete step by step process illustrated by the different use cases.