Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With the introduction and evolution of multi-touch attribution (MTA), the media industry has moved closer than ever to understanding the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase.
Make sure your data integration solution can connect to critical data sources.
One of the most common questions I get asked is around the relationship between Kong Gateway and Kuma or Kong Mesh. The linking between these two sets of products is a huge part of the unique “magic” Kong brings to the connectivity space. In this blog post and the video below, we’re going to jump right into breaking down the relationship between these products and how you can use them together. First, let’s break down a couple of the terms that are involved.
Multi-cloud infrastructure is changing the way companies approach their software architecture. What started solely as gateway traffic management has evolved into full lifecycle API management. I recently sat down with Reza Shafii, Kong’s VP of product, for a blog series where we explore how full lifecycle service management ties into the concept of cloud native.
It can be difficult to choose an SMTP port. When we set up the Simple Mail Transfer Protocol SMTP Server, the first question that comes to mind is this. Which port is the best for SMTP connections? There are a variety of ports to choose from, but which one should you use? Allow me to take you on a journey through the history of each port. It will give you a good understanding of all of the ports, and then we'll talk about which one is optimal for SMTP connections.
Nowadays APIs are the de facto method of communication between services. With all the connections points, setting up environments to efficiently build and test can be difficult. Also, in lower environments, 3rd party APIs can be unreliable, incorrect or non-existent.
They tell us 5G is the future. Where business and consumers are going. But the fierce battle for early adopters is already underway according to Peter Linder, a notable 5G evangelist and Head of 5G Marketing for Ericsson in North America. “Early adopters are getting on board right now,” says Linder. “About 54 million Americans will purchase a 5G phone by the end of 2021. It’s not like ‘build the network and they will come’.
The move to cloud computing has been a no-brainer for many enterprise companies. But cloud computing is an expense that, unlike many other operating costs, is largely variable. Many companies — including the fastest-growing startups, largest enterprises, and leading government agencies — choose AWS to help them streamline fragmented processes, reduce costs, become more agile, and innovate faster.
