AI. It’s on everyone’s mind—and marketers are no exception. You’ve likely heard about it from co-workers, vendors and peers, and if you had a nickel for every AI mention you heard … well, you get the point.

In today’s tough market, telecommunications companies are feeling the pinch. The telecom industry has undergone enormous change in the last few years. Rapid advances in technology such as the emergence of 5G Wi-Fi, the expansion of fixed wireless access and satellite services and the explosion of IoT devices have put increased pressure on aging legacy equipment, systems and communication networks.

Python’s popularity has more than doubled in the past decade¹ and it is quickly becoming the preferred language for development across machine learning, application development, pipelines, and more. One of our goals at Snowflake is to ensure we continue to deliver a best-in-class platform for Python developers.

Product-led growth (PLG) is a business model that emerged in the last decade with the enormous success of vendors like Slack and Datadog. Unlike traditional sales-led models, PLG models cut out the middlemen (sales reps, for example) and let customers just download and use the product without third-party onboarding. The relative novelty of the pricing model and its demonstrably successful application in growing these companies attracted a lot of attention.

In the age of climate consciousness, industries worldwide are grappling with the urgent need to reduce their carbon footprints. One industry that has come under increased scrutiny is telecommunications, where Scope 3 emissions, or the indirect emissions that occur in a company’s value chain that the company has no direct control over, alone account for a staggering 85% of a typical telecom company’s carbon footprint.

While the startup world listened for better news in the aftermath of a volatile 2022, a new salvo of bad news emerged: global venture capital funding declined about 49% within the first six months of 2023 alone. Worsening inflation and rising interest rates are putting pressure on startups across all stages of venture funding to reframe their tech stacks or business models along the tech-scape’s collapsing edges.

At Snowflake, we’re committed to helping customers effectively manage and optimize spend. To this effect, we’re excited to launch the public preview of Budgets on AWS today, which enables customers to set spending limits and receive notifications for Snowflake credit usage for either their entire Snowflake account or for a custom group of resources within an account.

We are excited to announce the availability of data pipelines replication, which is now in public preview. In the event of an outage, this powerful new capability lets you easily replicate and failover your entire data ingestion and transformations pipelines in Snowflake with minimal downtime.

At Snowflake, we are dedicated to helping our customers effectively mobilize their data while upholding stringent standards for compliance and data governance. We understand the importance of quick and proactive identification of objects requiring governance, as well as the implementation of protective measures using tags and policies.

Data is essential to marketing. It’s how we know our audience and measure campaign outcomes. It shows us where to adjust a campaign on the fly, for even better results. But working with data is increasingly complex, and having the right stack of technologies is invaluable.