Systems | Development | Analytics | API | Testing

To say the global retail market is challenging today would be a gross understatement. A rising cost of living, demanding consumer expectations, supply chain disruption and unforeseen public health crises like COVID-19 all contribute to the erosion of retailers’ bottom lines. However, retail media has in recent years emerged as an increasingly promising guard against these economic uncertainties and can even serve as a profitable revenue stream.

Over the years, the technology landscape for data management has given rise to various architecture patterns, each thoughtfully designed to cater to specific use cases and requirements. These patterns include both centralized storage patterns like data warehouse, data lake and data lakehouse, and distributed patterns such as data mesh. Each of these architectures has its own unique strengths and tradeoffs.

Snowflake’s single, cross-cloud governance model has always been a powerful differentiator, enabling customers to manage their increasingly complex data ecosystems with simplicity and ease. As a result, Snowflake is enhancing its governance capabilities that thousands of customers already rely on through Snowflake Horizon. Snowflake Horizon is Snowflake’s built-in governance solution with a unified set of compliance, security, privacy, interoperability, and access capabilities.

Generative AI is unlocking new ways to drive innovation, improve productivity and derive more value from data. For organizations to fully capitalize on this potential, it’s critical that everyone — not just those with AI expertise — is able to access and use generative AI.

Snowflake is announcing new product capabilities that are changing how developers build, deliver, distribute and operate their applications.

The Managed Detection & Response (MDR) industry finds itself in a new era with unprecedented challenges from platform giants and the migration of the attack surface to the cloud, with innovation becoming a requirement for survival. Companies built to provide clients with 24×7 “eyes on glass” now find themselves at the intersection of rapid technological advancements and evolving threat landscapes.

We are excited to announce the general availability of Snowflake Event Tables for logging and tracing, an essential feature to boost application observability and supportability for Snowflake developers. In our conversations with developers over the last year, we’ve heard that monitoring and observability are paramount to effectively develop and monitor applications. But previously, developers didn’t have a centralized, straightforward way to capture application logs and traces.