Systems | Development | Analytics | API | Testing

Gen AI for Marketing - From Hype to Implementation - MLOps Live #32 with McKinsey and Iguazio

In this MLOps Live session we were joined by Eli Stein, Partner and Modern Marketing Capabilities Leader at McKinsey, to delve into how data scientists can leverage generative AI to support the company’s marketing strategy. We showcased a live demo of a customer-facing AI agent developed for a jewelry retailer, which can be used as a marketing tool to offer personalized product recommendations and purchasing information and support. Following the demo, we held an interactive discussion and Q&A session. Enjoy!

Start Your Tests Early

Ever feel like you’re wasting energy on endless automation tests that just don’t cut it? @Veronika Takmazyan recommends focusing on stability and quality right from the start. If you invest in quality early on, you’ll avoid the headaches of fixing bugs and rewriting code later. Deliver once, deliver well, and move on to the next big thing. If you’re wondering how to get your team on board with this mindset, Veronika sums it up perfectly.