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CPG executives invest billions of dollars in trade and consumer promotion investments every year, spending as much as 15-20% of their total annual revenues on these initiatives. However, studies show that less than 72% of these promotions don’t break even and 59% of them fail. Despite these troubling statistics, most CPG organizations continue to design and execute essentially the same promotions year after year with negligible hope of obtaining sustained ROI.

We are proud to announce that Iguazio has been named a sample vendor in five 2021 Gartner Hype Cycles, including the Hype Cycle for Data Science and Machine Learning, the Hype Cycle for Artificial intelligence, Analytics and Business Intelligence, Infrastructure Strategies and Hybrid Infrastructure Services, alongside industry leaders such as Google, IBM and Microsoft (who are also close partners of ours).

It’s no secret that global mobility ecosystems are changing rapidly. Like so many other industries, automakers are experiencing massive technology-driven shifts. The automobile itself drove radical societal changes in the 20th century, and current technological shifts are again quickly restructuring the way we think about transportation. The rapid progress in AI/ML has propelled the emergence of new mobility application scenarios that were unthinkable just a few years ago.

When it comes to anomaly detection, one of the key challenges that many organizations face is that it can be difficult to know how to define what an anomaly is. How do you define and anticipate unusual network intrusions, manufacturing defects, or insurance fraud? If you have labeled data with known anomalies, then you can choose from a variety of supervised machine learning model types that are already supported in BigQuery ML.