Systems | Development | Analytics | API | Testing

Lifetime Value vs Acquisition Cost: The LTV:CAC ratio, a golden metric scrutinized by VC’s and Growth Marketers alike, requires not just the integration of dozens of data sources, but also the know-how to build reports that make sense to industry pros.

In this article, we'll see how to use Airtable to store realtime messages using a group chat app as an example. We'll use Ably's realtime infrastructure to power the chat app and make use of WebHooks to publish messages to Airtable directly in the correct order from Ably. Check the full source code of the group chat app written in VueJS on GitHub and the live demo of the application at https://realtime-chat-storage.ably.dev/

We’re continuously releasing new capabilities to enable more people to be productive and compliant when working with Apache Kafka. Our engineers have been hard at work on a great Christmas present for our amazing community of Kafka users. Before unwrapping our latest and greatest release, here’s a sneak peak of what’s inside.

We’re happy to announce that we’ve successfully completed PCI (Payment Card Industry Data Security Standard) Service Provider Certification. This means that at Logit.io we are committed to the security of storing, processing and transmitting credit card transactions.

Small and medium-sized businesses (SMBs) are the lifeblood of the economy: according to Deloitte, companies with fewer than 500 employees represent 99.7 percent of all businesses in the U.S., and employ 48 percent of the private workforce. Yet despite their sheer numbers, SMBs don’t have access to the power, budget, and resources that larger organizations can wield, particularly when it comes to digital transformation.

APIs (application programming interfaces) are an essential, yet often overlooked, component of the modern organization’s IT environment. According to a 2020 study, 83 percent of IT professionals and executives say that API integration is “critical” to their business strategy. These days, a single organization may rely on dozens or hundreds of third-party APIs, each of which may have a significant downstream effect on a company’s productivity and profitability.