Systems | Development | Analytics | API | Testing
Modern Software Development For Today's Systems & Applications
Empowering Digital Teams to Own Data Integration: The End of the IT Bottleneck
In today’s enterprise environment, digital transformation no longer lives solely in the domain of IT. Digital architects, digital technology teams, and cross-functional product leaders now carry critical responsibilities for building digital experiences, embedding AI, and delivering innovation on tight deadlines. Yet far too often, these teams are held hostage by a legacy dynamic: IT owns the data.
Shadow AI Is Already Inside Your Company: Here's How to Control It Before It Blows Up
Remember when employees went rogue with cloud apps and Shadow IT became IT's nightmare? Well, meet its chaotic sibling: Shadow AI. Employees everywhere are quietly dabbling with AI tools, and IT usually has no idea. It's fast, it's convenient, and it's also a ticking security bomb. Nearly 80% of companies already faced some AI-driven fiasco, from data leaks to embarrassing decisions - and IT leaders are seriously freaking out (TechRadar, 2025). But banning AI isn’t the answer.
Keboola + Make: How I Automate Our Marketing
I work in marketing, but I spend more time in automation flows than in campaign briefs. And I love it. At Keboola, I’m part of the Marketing team, but behind the scenes, I’m the one wiring up lead capture, validation, routing, enrichment, and notifications. Every form submission, every hot lead, every triggered campaign has to land somewhere fast and clean. That’s why I’m genuinely excited about this: Keboola and Make have officially partnered!
Why ROI is overrated - try VOI instead
Amanda Natividad, VP of Marketing at SparkToro, explains why smart marketers focus on Value on Investment (VOI) – not just return. In a Zero-Click Content era, not every campaign delivers fast revenue. Some drive long-term value across social, search, sales, and customer success. So if you're only chasing ROAS, you might be missing the real win. Think VOI, not just ROI. Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.
Inside Observe's Series C $156M Funding Round And The Future of Observability
Observe just closed a $156 million Series C funding round, but that's only part of the story. In the last year, the company has tripled its revenue, doubled its enterprise customer base, and achieved an incredible 180% net revenue retention rate. Snowflake's Ryan Green sits down with Observe CEO Jeremy Burton for a deep dive into the strategy, technology, and leadership behind their growth. The conversation goes far beyond the funding announcement to explore the core of what makes Observe a leader in the shift to AI-powered observability.
What is E2E? An End-to-End Testing Breakdown
What is E2E? E2E is the shorthand term for end-to-end testing. An essential part of the software development process, E2E testing verifies that applications and systems work properly, not only within the test environment, but also in real-life scenarios. It provides a level of assurance that your application will exhibit the correct behavior from start to finish.
10 Best Practices for Automated Web Testing
Automated web testing is a core part of every modern QA strategy. But not every team gets it right. Some teams rush through setup. Others write brittle tests that break too often. Many forget that good test automation is all about stability, scalability, and relevance. That’s why following proven automated web testing best practices matters.
Custom API Logic with Server-Side Scripting
Server-side scripting allows developers to create APIs that respond dynamically to user input, security needs, and business logic. Unlike static APIs, server-side scripts interact with databases and external systems to deliver personalized, secure, and efficient responses. Key highlights: Enhanced API Security: Scripts run on servers, reducing risks like code injection and securing sensitive data. Dynamic Customization: Adjust responses based on user roles, input, or workflows. Improved Efficiency.
Confluent Announces $200M Investment Across Global Partner Ecosystem
Today, Confluent announced a $200 million commitment over the next three years designed to supercharge the growth and impact of its global partner ecosystem. This investment expands on Confluent’s partner-centric strategy; well over 20%* of the data streaming pioneer’s business in the past year has been partner-sourced, underscoring the ecosystem’s vital role in unlocking real-time use cases at scale.