Systems | Development | Analytics | API | Testing

How ThoughtSpot Navigates the Cloud | Part 2 | Snowflake Inc.

COVID-19 has pushed ThoughSpot to emphasize it's capabilities in cloud technology. CMO Scott Holden talks about how ThoughtSpot's search engine can sit atop & use cloud technology and how he's shifted the company's marketing efforts and campaigns. Rise of the Data Cloud is brought to you by Snowflake.

Amazon Kinesis vs. Kafka: A Detailed Comparison of Data Stream Services

The key differences between Amazon Kinesis and Kafka are: Introducing data streamers! These services validate and route messages from one application to another, managing workload and message queues effectively. The result? Users process messages through a centralized processor and handle large data streams more efficiently. Amazon Kinesis and Apache Kafka are two data stream services.

What It Actually Means to be HIPAA Compliant

The Health Insurance Portability and Accountability Act, or HIPAA, is a federal regulation in the United States that protects healthcare data containing personal health information, or PHI. It also covers Electronic PHI, or E-PHI, which are digital records of this information. The ability to effectively using healthcare data is essential for improving patient outcomes, quality of care, resource allocation, revenues, and other operations.

Top 7 Trends in Marketing Analytics for 2021

Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing year. It enables organizations to improve the targeting of ads and other content, optimize their ad spend through advanced marketing attribution, increase customer lifetime value, reduce churn, and more. While technology is making granular targeting and measurement possible, marketers are also doubling down on measures to ensure consumer privacy and data governance in their initiatives.

How to Implement Xplenty In Your Data Stack

A Big Data stack has several layers that take your data from source to analytics tools. Extract, Transform, Load tools integrate data from sources into a data warehouse or lake. Business intelligence solutions use centralized data for their analytic needs. An ETL tool such as Xplenty offers a user-friendly experience for ingesting data from many sources, transforming it as needed, and sending it to the next layer. Here’s how you can implement this handy tool in your organization.

Jitterbit vs. MuleSoft vs. Xplenty: An ETL Tool Comparison

The major differences between Jitterbit, MuleSoft, and Xplenty: Extract, Transform, and Load (ETL) streamlines data integration by consolidating data from multiple sources, turning it into useful formats, and loading it into a centralized location. The world's most successful organizations use ETL to tame big data, produce visual data flows, and garner business-critical analytics. But with so many ETL tools on the market, which one should you choose?