This quote from Niccolò Machiavelli – an Italian politician, historian, and philosopher from the Renaissance period, has profound relevance to emerging technologies.

There is a common misconception about data-informed decision making. It goes that once we implement the right tools, and figure out how to analyze the data correctly, the data will automatically turn into insights and will translate to better business decisions. It sounds great in theory.

If you could have analytics everywhere, there would be an abundance of insights, which could lead to a boom in decision making on nearly every level, regardless of the situation or user. This is the notion behind the importance of embedded analytics.

Radnor, PA - Qlik®, a leader in data analytics, today announced the acquisition of Podium Data, an enterprise-grade data management company whose solution simplifies and accelerates customers’ ability to manage, prepare and deliver analytics-ready data to every business user across a diverse data landscape. This acquistion expands Qlik’s mission, moving beyond analytics to being a provider of solutions that democratize data for every user to create a more data literate world.

Putting an end to the distribution of useless static reports, the risk inherent in manual spreadsheets and the false hope of inferior dataviz tools is nothing short of a Revolution.