What Companies Get Wrong About Data Ownership and What to Do Instead
Most companies believe they own their customer data. Most are wrong. Data is your most powerful asset for fueling decisions, improving customer experiences, and providing a competitive edge. But if your customer, marketing, or product teams rely on third-party analytics tools, there’s a great chance you don’t actually own your data. It’s processed, stored, and sometimes even monetized by vendors who decide your access and control levels.