In the ever-evolving landscape of software testing, the advent of Artificial Intelligence (AI) has not just been a game-changer; it’s been a paradigm shift. Test automation, once a static process, has metamorphosed into a dynamic and intelligent entity, reshaping how we approach quality assurance.

The current state of AI, despite the relevant infancy of the tools, showcases promising potential. While human assistance is still needed, the convergence of chat UI and large language models allows users to ask for what they want in a natural language, and the technology is growing intelligent enough to respond or even take action.

New, game-changing technologies have emerged in the ever-changing field of software engineering as a result of the relentless search for efficiency and creativity. Platform engineering, AI coding assistants, and AI-augmented software engineering (AIASE) are predicted to achieve widespread acceptance in the next 2-5 years, according to the Gartner, Inc. Hype Cycle for Software Engineering, 2023. When it comes to Quality Assurance, software testing is one area where Chat GPT is predicted to thrive.

The misconception that product led growth implies a business neglects sales couldn’t be further from the truth. In reality, product led growth (PLG) involves integrating sales later in the customer journey, placing the purchasing power back in the hands of your users. This self-service approach is highly effective, especially when paired with insightful user data to streamline and target growth. For AI-centric companies, this product-led strategy serves as a fundamental pillar for success.

GenAI depends on data maturity, in which an organization demonstrates mastery over both integrating data – moving and transforming it – and governing its use.