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Selling In a Downturn Requires Doing More with Data

According to the Chief Economists Outlook published by the World Economic Forum in September 2022, 7 out of 10 economists now consider a global recession at least somewhat likely. The sales organization has a front seat view to the impacts of recession as sales personnel hear their customers cite budget cuts, postpone purchases, and possibly look for less expensive alternatives.

No-code/low-code cloud data mapping with Talend

Mapping source columns with a data destination is arduous and time-consuming. Data fields can come from many source types and formats. Even though you are the expert on your datasets, you may require the assistance of IT to set up the mapping. However, the more sources, the more handoffs, the higher the possibility of errors. As organizational data has become more dispersed and voluminous across organizations and applications, it's more important than ever to ensure that you understand your data.

Transforming Business Through The Power Of Data

Srini Nachinarkiniar, Accenture's Global Snowflake Practice Lead, sees every business as a data business. In this interview with Data Cloud Now host Ryan Green, Trini expands on this philosophy and discusses its three core principles: That data provides a strategic core, the importance of building an intelligent data foundation, and finding the right talent to establish a data culture.

Democratizing marketing data with BigQuery and Looker

Welcome back to the marketing analytics series where we teach practitioners about Google Cloud marketing analytics solutions. In this video, Kelci shows how you can democratize marketing data with BigQuery and Looker. Watch to see how you can use Looker Blocks and Looker Action to help your company achieve a successful marketing mata strategy and share insights across your organization. Chapters.

The future of data - Tom Edwards

This episode features an interview with Tom Edwards, Chief Digital and Data Officer at Omnicom Health Group, the largest healthcare marketing and communications network in the world. Prior to Omnicom, Tom served as Chief Digital and Innovation Officer at Epsilon. Tom has been named one of the Top 50 Most Influential Business Leaders in Technology and a Top 10 Global Marketer Award winner by OnCon this year. On this episode, Tom talks about transparency in decision making, how to organize massive amounts of data in order to derive insights, and how to determine the ideal communication strategy for a target audience.