Making insights for your business isn’t easy. You're expected to always do more, do it faster, all without costing a small fortune. But how can you expect to do this when you’re using the wrong kind of analytics in the first place? Let’s explore. You may have heard of the 4 different types of analytics (the image below from Gartner helps visualize each type and how we use them) Think about how many post-mortem meetings you’ve had. Hindsight is important, of course!
We live in a hybrid data world. In the past decade, the amount of structured data created, captured, copied, and consumed globally has grown from less than 1 ZB in 2011 to nearly 14 ZB in 2020. Impressive, but dwarfed by the amount of unstructured data, cloud data, and machine data – another 50 ZB.