Unless you’ve hidden under a rock for the past decade, you can’t have failed to notice that data in today’s enterprise is very much alive. It’s always moving, constantly changing, and we’re continually using it to create new business value. However, while data fluidity and visibility have blossomed, the opportunity to use that data to drive business actions seems to have withered in comparison.
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One of the most substantial big data workloads over the past fifteen years has been in the domain of telecom network analytics. Where does it stand today? What are its current challenges and opportunities? In a sense, there have been three phases of network analytics: the first was an appliance based monitoring phase; the second was an open-source expansion phase; and the third – that we are in right now – is a hybrid-data-cloud and governance phase. Let’s examine how we got here.
In our modern digital society, data is abundant, and storage is affordable. Businesses, governments and even individuals can (and do) collect every transaction, click, swipe, location, message and attribute in their datasets. With just a few clicks on my smart device, I can review data on every place I’ve been, how much I spent, every step I took, what the weather was like and who I was with. Businesses collect the same abundance of data.
Sometimes I walk through the grocery store and marvel at the way customers float through the aisles, blissfully unaware of the logistical nightmare it probably took to stock the shelves. They have no idea how many people, systems, and modes of transportation it takes to make everything magically appear on their grocery shelves. But I do. As the Senior Director of Software Engineering at KlearNow, I spend my days preserving the bliss of those grocery shoppers.
A slow car has never won a Formula One race. The Olympics doesn’t reward slow times in swimming, track or any other clock-timed sport. Likewise, slow data speeds don’t win over customers or colleagues in the real-time business world. Microsoft’s own research once reported that a person visiting a website on a connected device is likely to wait no more than 10 seconds to see it before moving to a competitor’s site.
