Systems | Development | Analytics | API | Testing

Running paid campaigns but not sure which ones drive actual sales meetings? You need to track "New Booked Meetings (NMB)" by source. In this short, Devin Littlefield from @marketvantage breaks it down. See how to tie marketing performance to real sales activity Understand how to use custom CRM objects in reporting Get better visibility into what’s driving revenue — Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve.

Are you struggling to connect Power BI, Tableau, or other BI tools to REST APIs? You're not alone. This clip from our "Moving Beyond REST: Blazing Dashboards with Simba" webinar reveals the harsh reality of what developers are experiencing in the wild. What You'll Learn: Real user testimonials from Reddit and developer forums Why APIs aren't optimized for analytical workloads The hidden costs of forcing REST into BI workflows Performance bottlenecks that are killing your dashboards Why manual data extraction is becoming the norm.

AI is awesome, but misconceptions abound according to our Snowflake Superheroes. Hear their thoughts in this episode of Truck Talk.

Looking to simplify your data integration workflow? The Simba Trino Connector for Power BI makes it effortless to connect Trino data to your preferred BI tool, enabling real-time insights and seamless plug-and-play functionality. Install and configure with ease Simplify data integration workflows Analyze Trino data quickly and efficiently Whether you’re a data analyst, IT professional, or engineer, this connector empowers you to unlock insights from your Trino data efficiently and securely.

As AI systems grow more powerful, so does a more profound structural concern: ownership. A handful of players now control the data, infrastructure, and models shaping global AI and, with them, the rules of access, participation, and innovation.

Our Superheros have some ideas about using AI to solve their challenges. Check them out in this episode of Truck Talk.

Discover how the latest release of Angles for SAP R2 introduces powerful User Currency support, making your financial reporting more flexible, transparent, and user-centric. Whether you're analyzing sales, costs, or stock values—view it all in the currency that matters most to you. This update is especially valuable for teams transitioning from R1 to R2.

The Snow Mobile hosted a handful of Snowflake Superheroes at our HQ in Menlo Park. In this episode of Truck Talk, they tell us about what excites them most about AI.

Most companies wait for perfect data before investing, but by then, it’s too late. In this video, you'll discover how to model real, measurable gains from embedded analytics, whether it’s saving time, reducing churn, or boosting engagement. Learn how small efficiency improvements compound into big results and why early investment in analytics helps teams build stronger, more resilient products. See how to quantify value, justify spend, and move faster with confidence.