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Microsoft Power BI has historically been the default choice for organizations looking to visualize data and generate reports. It’s a capable tool, and no one disputes that. But as businesses scale, especially those embedding analytics into their own software applications, Power BI’s limitations start to show. At some point companies feel the need to reevaluate their business intelligence (BI) strategy, not because the tools they use are "bad," but because their data needs have evolved.

As IT leaders race to keep up with the demands of cloud computing, big data and especially AI, the energy consumption and efficiency of their data centers has become a major concern. This is where the sustainability of their data storage infrastructure comes into focus. Shifting from what may have once been seen as a tactical necessity, to become a strategic imperative for meeting an organization’s operational AND environmental objectives.

Microsoft Power BI has historically been the default choice for organizations looking to visualize data and generate reports. It’s a capable tool, and no one disputes that. But as businesses scale, especially those embedding analytics into their own software applications, Power BI’s limitations start to show. At some point companies feel the need to reevaluate their business intelligence (BI) strategy, not because the tools they use are "bad," but because their data needs have evolved.

Google Cloud Serverless for Apache Spark, now available in BigQuery is an open-source, zero-ops, high performance, and unified analytics platform.