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Amidst growing concerns around user privacy and regulatory laws, the cookieless paradigm has been gaining momentum over time in digital advertising. In addition, web browsers are increasingly blocking third-party cookies altogether in web sessions, necessitating the need for new authentication methods in web applications. Cookieless authentication is a secure way to verify user identities in web applications without relying on cookies.

If you’ve been researching API security, you’ve likely seen the term “Zero Trust.” And you may already know that organizations can use Zero Trust to help protect their APIs from attacks. What you may not know is that Zero Trust is one of the best models for API security. According to Microsoft, “96 percent of security decision-makers state that Zero Trust is critical to their organization’s success.” But what is Zero Trust exactly?

If you landed on this blog post, chances are that you care about keeping your API secure. It’s an important topic to discuss: API exploits are on the rise, and you don’t want unauthorized users accessing your data. A big part of that security is implementing API authentication and API authorization. These API access control measures are a foundational aspect of API security.

By now, almost everyone across the tech landscape has heard of the Zero Trust (ZT) security model, which assumes that every device, application, or user attempting to access a network is not to be trusted (see NIST definitions below). But as models go, the idea is easier than the execution.