The trouble with marketing initiatives is that it is almost impossible to tell how they impacted the business’s bottom line. As the marketing pioneer John Wanamaker said: A person scrolling through Twitter on their mobile app might have seen your ad, loved your brand, and then logged into their desktop to purchase your product. The gap between needs generated by marketing spans across marketing channels and time.

Today’s organizations face rising customer expectations in a fragmented marketplace amidst stiff competition. This landscape is one that presents opportunities for a modern data-driven organization to thrive. At the nucleus of such an organization is the practice of accelerating time to insights, using data to make better business decisions at all levels and roles.

NetSuite is a powerful, real-time, cloud-based ERP (enterprise resource planning) software. And NetSuite development is knowing how to use NetSuite efficiently. When NetSuite is used to its full capacity, it is a powerful tool for highlighting strengths and exposing weaknesses. It is capable of providing detailed reports in real-time for every department of your company.

Businesses today are powered by data. This data needs to be high quality and manageable but also compliant with rules and regulations. In order to ensure data is manageable and secure, data governance protocols provide better control and organization. The process of data governance refers to the effective management of technology, processes, and even people within a company or organization. Read on to learn why it's the future of business.

“The most difficult thing is finding out why your job is failing, which parameters to change. Most of the time, it’s OOM errors…” Jagat Singh, Quora Spark has become one of the most important tools for processing data – especially non-relational data – and deriving value from it. And Spark serves as a platform for the creation and delivery of analytics, AI, and machine learning applications, among others.

For the newest instalment in our series of interviews asking leading technology specialists about their achievements in their field, we’ve welcomed Mark Kerzner, software developer and thought leader in cybersecurity training who is also the VP at training solutions company, Elephant Scale. His company has taught tens of thousands of students at dozens of leading companies. Elephant Scale started by publishing a book called ‘Hadoop Illuminated‘.

Change Data Capture (CDC) helps your business stay competitive by keeping data up-to-date

Last week in the BigQuery reference guide, we walked through query execution and how to leverage the query plan. This week, we’re going a bit deeper - covering more advanced queries and tactical optimization techniques. Here, we’ll walk through some query concepts and describe techniques for optimizing related SQL.

We are proud to announce that Iguazio has been named a sample vendor in five 2021 Gartner Hype Cycles, including the Hype Cycle for Data Science and Machine Learning, the Hype Cycle for Artificial intelligence, Analytics and Business Intelligence, Infrastructure Strategies and Hybrid Infrastructure Services, alongside industry leaders such as Google, IBM and Microsoft (who are also close partners of ours).