CPG executives invest billions of dollars in trade and consumer promotion investments every year, spending as much as 15-20% of their total annual revenues on these initiatives. However, studies show that less than 72% of these promotions don’t break even and 59% of them fail. Despite these troubling statistics, most CPG organizations continue to design and execute essentially the same promotions year after year with negligible hope of obtaining sustained ROI.

Our rapid growth trajectory continues as Fivetran is recognized for completeness of vision and ability to execute.

The growth of corporate data and the need for more corporate applications and systems are not trends that will soon slow down. Data has become an essential component of commercial success and a measure of the value of a company. Investing in platforms, processes, and people that can effectively protect, transform, and leverage data is the hallmark of a modern data-driven enterprise.

Learn how to design normalized schemas that make life easier for analysts and data engineers.

Moving data from an organization’s systems into data warehouses and data lakes are essential to fuel business intelligence and analytics tools. These insights guide businesses into making decisions backed by data, allowing them to choose actions that have the best chance of positive growth. However, getting data from the source systems to these data stores can be a harrowing process.