What Are Marketing Productivity Metrics?
What are the best metrics for measuring marketing productivity? Nearly 40 marketers weigh in with how they track and improve their marketing performance.
Although it might seem a little early, I was just thinking: what will 2023 be remembered for? For many it will be the year that Beyonce and Taylor Swift took to stages around the world and pushed the boundaries of live music (I’m a confirmed Swiftie if you didn’t know). It is also the year of AI. When I speak with customers, they all talk about how they are steering towards AI adoption.