Systems | Development | Analytics | API | Testing

At Singular, we have a pipeline that ingests data about ad views, ad clicks, and app installs from millions of mobile devices worldwide. This huge mass of data is aggregated on an hourly and daily basis. We enrich it with various marketing metrics and offer it to our customers to analyze their campaigns’ performance and see their ROI. The upshot is that we receive tens of thousands of events per second and handle dozens of terabytes of data every day, managing a data set of several petabytes.

Operational Database is a relational and non-relational database built on Apache HBase and is designed to support OLTP applications, which use big data. The operational database in Cloudera Data Platform has the following components: Atlas provides open metadata management and governance capabilities to build a catalog of all assets, and also classify and govern these assets. The SDX layer of CDP leverages the full spectrum of Atlas to automatically track and control all data assets.

With over 150,000 customers, Salesforce remains the world's No.1 customer relationship management (CRM) platform. No other CRM comes close. However, there are some things Salesforce can't do. If you want to align customer data with your marketing objectives, you might integrate Salesforce with a platform like HubSpot, Marketo, or Zoho. Unfortunately, that's easier said than done. Below, learn the challenges of syncing Salesforce data with marketing platforms and how ETL provides a solution.

Snowflake is one of the most popular choices for building cloud data warehouses, integrating dozens or hundreds of data sources in a single centralized location for easier analysis. But while Snowflake’s record-breaking IPO in 2020 made headlines, it’s not quite as clear how to perform Snowflake data integration. To use Snowflake as a data warehouse, you'll need some way of connecting Snowflake with your other applications and systems.

Not sure how to use customer data to improve your marketing? Check out these 7 tips coming straight from the pros.

The job of a modern marketer never stops. In today’s always-on, digital world you can spend forever tinkering with taglines and targeting and still never get to the bottom of why some campaigns perform while others don’t. Is your messaging personalized enough? Are you utilizing the right channels? Are you allocating your budget correctly? To dig into these insights you need data.

How life for data professionals keeps getting better (and more interesting!)

Gift guides come in all shapes and sizes. There are shopper’s guides for sporting goods and wine, aimed at travelers and crafty types, and offering electronics or candy. Since there is no gift guide we’re aware of for data buyers, this is our chance to create the first such guide. Is your wife, best friend, or dad a nerd? No, not that kind of nerd, not an over-the-counter nerd, a data nerd! If so, this stuff will stuff their stocking but good. Remember Sears’ Wish Book?

In legacy analytical systems such as enterprise data warehouses, the scalability challenges of a system were primarily associated with computational scalability, i.e., the ability of a data platform to handle larger volumes of data in an agile and cost-efficient way.

With each passing year, companies are becoming increasingly more dependent on APIs. Essentially, any organization looking to take advantage of the latest cloud technologies is dependent on APIs. Therefore, understanding how APIs work and how to best manage APIs is crucial. However, tackling APIs alone can be quite challenging for many companies.