Seven Benefits of Marketing Analytics
Marketing analytics enables personalization, but what other benefits does it offer — and how relevant are they to your department?
Systems | Development | Analytics | API | Testing
Modern Software Development For Today's Systems & Applications
How to Create SEO-Friendly URLs: 11 Expert Tips
Creating SEO-friendly URLs is simple as long as you focus on your reader’s experience. So be sure to write short, understandable, and consistent URLs.
How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months
In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.
The Data Chief Live How To Champion Data Fluency
In this live event, Cindi Howson is joined by The Data Lodge's Valerie Logan, Red Hat's, Vincent Stuntebeck, and Nationwide Building Society's Elinor Penny to breakdown how to champion a culture of data fluency.
'Who does what' in Analytics?
Business intelligence (BI) teams include roles that sound similar at first, but each comes with its own distinct responsibilities and skillsets. By understanding each of these positions, you can build a BI team that delivers the solutions and capabilities to help your organization get the most out of big data.
What is the Family Educational Rights and Privacy Act?
If you're storing or processing education records, it's absolutely essential that you're familiar with FERPA. But what is FERPA exactly, and how does FERPA relate to data privacy? We go over everything you need to know.
How Marketers Will Measure Campaign ROI After Third-Party Cookie Deprecation
Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With the introduction and evolution of multi-touch attribution (MTA), the media industry has moved closer than ever to understanding the impact of each touchpoint on a customer’s behavior, from signing up for a newsletter to making a purchase.
Which Connectors Does Your ETL Tool Need?
Make sure your data integration solution can connect to critical data sources.
Managed Data Lake Creation with Qlik
With a fully automated approach to end-to-end data lake creation, Qlik accelerates ROI –enabling you to drive agility, speed, and innovation in your business.
Worksheet Best Practices - ThoughtSpot Success Series #5
Introducing the ThoughtSpot Success Series! Want to expand your knowledge of ThoughtSpot? Want to learn some great tips and tricks? Join ThoughtSpot's Customer Success team and other users like yourself as we discuss various topics in our new Success Series. During this event, we'll share how to build a ThoughtSpot use case pipeline that allows you to maximize the value return on investment & maintain momentum.