In this release, we’ve focussed on providing exceptional capability for our customers - both enterprise and software companies - to create and deploy embedded analytics experiences that drive user adoption with minimum amount of effort and coding.
As first-party customer data continues to explode, companies have struggled to make it actionable for personalization, advanced analytics, and other business purposes. As a result, customer data platforms that consolidate and activate known customer information have emerged to help companies generate ROI from their data. At present, nearly 80% of marketing organizations already have a customer data platform or are developing one.
A brittle ETL pipeline, a mix of different code languages and degrading warehouse performance inhibited customer retention analysis. With a modern data stack, Ritual has a 95% reduction in data pipeline issues, a 75% reduction in query times, and a threefold increase in data team velocity. By empowering the business with data, the business has seen a sustained improvement in retention.
When it comes to furnishing our living spaces, it seems we go through phases. When I was just setting out and leaving home, IKEA was my preferred furniture store. You make your choice, collect all the flat-pack boxes, lug them home, and after some hex key gymnastics: voilà. You’ve truly made it! Since then, I’ve drifted from the “some assembly required” phase to the “ready-made” one.
