When searching for information or taking action through a public website, end users don’t want to be held back by cumbersome logins or identification requirements. Meanwhile, the organizations on the back end need to be able to quickly and easily create and scale these websites in response to spikes in usage, without compromising security or system performance. Addressing these pain points has been easier said than done—until development of low-code portals, that is.
For our latest specialist interview in our series speaking to technology leaders from around the world, we’ve welcomed Iskren Vankov, the co-founder and CTO of 3veta.com. Iskren is a top-of-class graduate from Edinburgh, Caltech, and Oxford and is also a published researcher in the field of Quantum Physics.
Account-based marketing, or ABM, is more often used as targeted demand generation—not one-to-one marketing. In a 2020 study of more than 300 organizations worldwide, Forrester found that “a significant number of respondents claimed they were using an ABM approach but weren’t doing what we would consider the basics of ABM, such as working with sales.”1 ABM isn’t just about assigning one siloed team the responsibility of targeting and revealing high-potential prospects.
