With marketing analytics now influencing more than half (53%) of marketing decisions, there’s finally some good data around using data in marketing. In fact, Gartner found that when analytics influences less than 50% of decisions, organizations find it challenging to prove the value of their marketing.
Recently, I got my hands dirty working with Apache Flink®. The experience was a little overwhelming. I have spent years working with streaming technologies but Flink was new to me and the resources online were rarely what I needed. Thankfully, I had access to some of the best Flink experts in the business to provide me with first-class advice, but not everyone has access to an expert when they need one.
Traditional metrics like ticket resolution time or customer satisfaction scores (CSAT) are undeniably significant. However, to gain a more holistic picture, product analytics can be applied to:
This year, we’ve witnessed a significant shift in the tech landscape. Industry giants like Amazon (AWS), Facebook, Twitter, GitHub, and others are embracing GraphQL APIs, both for their internal operations and external interactions. GraphQL, hailed as the SQL for APIs, is more than a query language – It's a runtime that efficiently retrieves data from databases.
