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Chief Data & Analytics Officer UK (CDAO UK) is the United Kingdom’s premier event for senior data and analytics executives. The three-day event, with more than 200 attendees and 50+ industry-leading speakers, was packed with case studies, thought leadership, and practical advice around data culture, data quality and governance, building a data workforce, data strategy, metadata management, AI/MLOps, self-service strategies, and more.

Are you efficiently unifying, modeling, analyzing, and activating all the data you need to drive impactful marketing campaigns and customer experiences? For years, marketing teams have struggled to operate from a single view of the customer and their business, essential to powering personalized experiences and measuring impact on key KPIs such as sales, growth, and profitability. Today, only half of all marketers have a unified view of the customer.

If you’re looking for ways to improve customer satisfaction, experience, and loyalty, you need to focus on how customers are using and adopting your product. For this, you’ll need to focus on your user funnel, sometimes referred to as a conversion funnel. In this article, we’ll show you seven ways that user funnels can improve some key areas of your business to boost all of the above!

In 2022, digital natives and traditional enterprises find themselves with a better understanding of data warehousing, protection, and governance. But machine learning and the ethical application of artificial intelligence and machine learning (AI/ML) remain open questions, promising to drive better results if only their power can be safely harnessed.

Data fuels the growth of any modern organization, but what happens when the fuel goes bad? The growth stops. Data-driven enterprises rely heavily on their collected information to make important business decisions, but if this information contains errors, the organization may have to suffer huge losses. In 2021, Gartner reported that organizations incur an average loss of USD 12.9 million due to poor-quality data.