Mobile developers using Javascript-based mobile application development platforms such as Cordova, Ionic and React Native have enjoyed the benefit of being able to push app updates over-the-air without resubmitting their apps to the App Store or Google Play for quite some time. As long as the updates are not compiled code, and don’t change the primary purpose of the application then both Apple and Google allow this.
The conversation around generative AI naturally veers toward productivity, but people overlook this one, salient benefit: jumpstarting creativity. The best marketing combines data insights and creativity—and that’s where one of the many generative AI opportunities is for marketers.
