Imagine a world where every piece of digital content can be verified and traced back to its source. Lindsay Walker, Product Lead at Starling Lab for Data Integrity, walks us through the emerging tools that could make this possible. While AI tools hold incredible potential for good, Lindsay also warns against threats and countermeasures needed to keep our virtual representations safe. She emphasizes the need to build provenance into tools, discusses blockchain use cases, and shares systems that implement hashes for security.