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Discover how Qlik and Snowflake Cortex AI-SQL are revolutionizing data enrichment and analytics accessibility. This introductory video explores how SQL-savvy data engineers can invoke powerful AI functionality at scale—without complex data science programming—using Snowflake's SQL wrapper for AI capabilities. Learn how Qlik operationalizes Cortex AI-SQL across your entire data pipeline, from enriching data in-flight through Qlik Talend Cloud to enabling business users to interact with AI-powered insights through Qlik Sense analytics.

See Snowflake Cortex AI-SQL in action with comprehensive demonstrations across the entire analytics lifecycle. This deep-dive video showcases real-world implementations including sentiment analysis on healthcare survey data, emotional classification using the Plutchik Wheel of Emotions, and sophisticated prompt engineering for actionable business recommendations. Watch how Qlik operationalizes these AI capabilities within data pipelines, storing enriched insights as structured data that any user can access—no SQL or data science expertise required.

Ready to implement Snowflake Cortex AI-SQL in your Qlik environment? This technical walkthrough provides step-by-step guidance for building AI-powered analytics applications using two proven architectural approaches. Learn how to leverage Qlik's partial reload functionality for user-triggered AI queries, and discover the advanced analytics connector method for creating fully responsive, selection-aware AI interactions. Master the techniques for passing aggregated data alongside questions to ensure security compliance, honor role-based access controls, and maintain multiple versions of truth across different departments.

Are your marketing dashboards telling you what happened—but never why? Campaigns are underperforming, budgets are under scrutiny, and every answer seems to require a ticket to the data team. ThoughtSpot CMO, Micheline Nijmeh, just went hands-on with Spotter—the AI analyst built for marketers who need answers now, not next sprint. Spotter doesn’t just chat. It investigates your toughest marketing questions so you can move from guesswork to confidence: Why did pipeline drop this week?