Analytics

The stage is set for a new era in marketing, and marketers have never had so much data and technology at their fingertips. But to deliver the ROI that enterprises require today, marketers must have a strategic mindset and fine-tune the tools, tactics and approaches in their marketing data stack. Snowflake is here to help marketers evolve and accelerate their marketing impact with our third annual Modern Marketing Data Stack report and global virtual event.

BigQuery data preparation is an AI-first solution that streamlines and simplifies the data preparation process as part of Gemini in BigQuery.

In today’s data-driven world, understanding and leveraging customer data is essential for any business. CRM Analytics (CRMA), or Tableau CRM, is Salesforce's advanced analytics platform, enabling businesses to gain insights from their CRM data. It is designed for data analysts to dig deeper into customer data, generate actionable insights, and help drive business decisions.

The Salesforce Data Cloud is a powerful tool that enables businesses to collect, unify, and analyze customer data from multiple sources in real time. As data analysts, the Salesforce Data Cloud provides numerous opportunities for deep insights, better decision-making, and delivering personalized customer experiences.

The GenAI revolution is well and truly here. To take inspiration from our favorite comfort show, Gilmore Girls, “It’s GenAI’s world, and we’re just living in it.” In fact, McKinsey reports the number of organizations regularly using GenAI has doubled in ten months between their 2023 and 2024 surveys.

Your docs are a lot like your family—not in the corporate jargony “we are a family” way, but more in the “can’t live with them, can’t live without them” way. Yes, these docs are crucial in more ways than one, but teams that regularly work with them know that the time they spend searching for, cleansing, and prepping their docs can be better utilized elsewhere.

Dynamic real estate market requires businesses to act fast and effectively. Having software that can automate most of your business and management-related tasks is a wise choice. When it comes to deploying a real estate analytics platform, you need to decide between two approaches — custom software and ready-made solutions.

From social media and Google reviews to sensors and artificial intelligence (AI) assistants, development teams today have access to so much user data, often called big data, that it sometimes feels like a blessing and a curse.

The headless data architecture is the formalization of a data access layer at the center of your organization. Encompassing both streams and tables, it provides consistent data access for both operational and analytical use cases. Streams provide low-latency capabilities to enable timely reactions to events, while tables provide higher-latency but extremely batch-efficient querying capabilities. You simply choose the most relevant processing head for your requirements and plug it into the data.

The financial document processing domain has undergone a 360-degree shift in the past decade. It was at the brink of the 1980s when software providers began releasing document management systems aimed at helping companies save time, money, and effort in regard to financial document processing. What started as simple document management systems using Optical Character Recognition to digitize printed financial documents has evolved into advanced, AI-powered solutions.