In this release, we’ve focussed on providing exceptional capability for our customers - both enterprise and software companies - to create and deploy embedded analytics experiences that drive user adoption with minimum amount of effort and coding.

As first-party customer data continues to explode, companies have struggled to make it actionable for personalization, advanced analytics, and other business purposes. As a result, customer data platforms that consolidate and activate known customer information have emerged to help companies generate ROI from their data. At present, nearly 80% of marketing organizations already have a customer data platform or are developing one.

A brittle ETL pipeline, a mix of different code languages and degrading warehouse performance inhibited customer retention analysis. With a modern data stack, Ritual has a 95% reduction in data pipeline issues, a 75% reduction in query times, and a threefold increase in data team velocity. By empowering the business with data, the business has seen a sustained improvement in retention.