As every traveler knows, even the best-laid plans sometimes go astray. Stuff happens. Trains are delayed. Storms cause outages. People forget their bags. A special event creates long lines. Transportation providers can’t take the uncertainty out of travel or make the world operate precisely on schedule — particularly during a global pandemic.
The final month of 2021 brought new capabilities for data governance, expanded insights for Snowflake Data Marketplace providers, and several new providers added to the Marketplace. For the full list, see the Release Notes.
As anyone running modern data applications in the cloud knows, costs can mushroom out of control very quickly and easily. Getting these costs under control is really all about not spending more than you have to. Unfortunately, the common approach to managing these expenses—which looks at things only at an aggregated infrastructure level—helps control only about 5% of your cloud spend.
The 2021 holiday season is over, and, with a bump we’ve landed in 2022, with something of a repetitive tune playing. The COVID pandemic continues; we are a full two years post the first cases being reported; and the statistics are no less shocking today than they were at the outset.
When companies realized data was a resource and not just the by-product of sales, they began to offer customers additional value: free products, savings, money back, even a club-like exclusivity. They often did it, and still do it, with customer loyalty programs, which were frequently expressed in the form of a physical card, such as Starbucks Rewards and MyPanera. But the very biggest companies have changed the loyalty game.
I have written many a post about the importance of keeping your data moving. As Mathew Wilder sang in “Break My Stride,” it’s “got to keep on moving” to enable you to act within the business moment. Real-time data analytic pipelines are the solid foundation to achieving the state of Active Intelligence, and you can only start that when you work on the freshest data available to you.
