Systems | Development | Analytics | API | Testing

Data is an essential part of most businesses in today’s digital age. It helps provide insight into various business processes, including recruiting, product strategy, and more. That’s where API comes into play. An API is designed to help improve overall business strategy for several focus areas, including marketing and customer services. This software is valuable in many instances, but it’s important to ask a few essential questions before beginning the process of building an API.

Using APIs allows companies to harness the power of modern connectivity to help them expand their global reach, transfer data, and improve integration. Although APIs enable businesses to simplify processes and enhance usability, they can use some optimization strategies to improve performance. If you plan to use APIs or consider using an API provider, try using these tips to help make the processes optimized to get the most out of them.

Bloomreach Engagement, an omnichannel marketing automation product, now integrates with BigQuery, providing hyper-personalized customer experiences.

Perhaps your C-suite is already a bit crowded. The typical hierarchy will include a CEO, COO, CFO, CTO, CMO, CIO, and a few more. Adding another position may not be terribly appealing, but there is one C-suite role every company should consider—chief data and analytics officer (CDO or CDAO).

Want to finally get proper context for your Google Analytics 4 data? Then this report is just what you need.

Discover how you stack up against industry benchmarks for Google Analytics 4, Google Search Console, and Google My Business metrics.

Sauce Labs now supports iOS 17 on real devices! This new iOS version offers a range of updates for security, personalization, sharing, and communication features. Learn more in our blog post.

A Registration page is more than just a place for users to create their account. It is a process designed to protect the backend, ensure compliance with privacy and security standards, as well as verify the users before granting them certain access to the digital services. If you are trying to test your Registration page and don’t know where to start, read on and discover 60 test cases for Registration Page that you can use for references.

Organizations that consistently use data for decision-making and improving operations outperform their competition. In fact, B2B companies utilizing data experience above-market growth and earnings increases of 15 to 25%. McKinsey forecasts that by 2025, almost all employees will use data to support their work naturally and regularly. Compare that to how organizations currently apply data-driven approaches—sporadically throughout the organization.

Companies are now making a decisive shift from traditional on-premises Oracle software to Oracle’s cutting-edge cloud solutions. In fact, a recent Gartner report on cloud expenditure found that cross-industry cloud spend has risen from 8% as a percentage of total IT spend in 2018 to 16% in 2022. Worldwide spending on public cloud services is expected to grow by 21.7% in 2023.