Data Legends Podcast: Making Sense of Data Quality Amongst Current Seasonality & Uncertainty
When providing the data to support marketing, it's important to frame and validate its quality based on whether it meets "the six C’s." Is the data clean, complete, correct, comprehensive, chosen well, and calculable? In our conversation with Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai, we discuss numerous questions many in the industry are asking today.