Systems | Development | Analytics | API | Testing

Looking back on 2025, one idea anchors everything we set out to accomplish: make data accessible and trusted so organizations can generate better decisions for their business, their customers, and the world.

Amazon’s recent pivot on the Selling Partner API is an encouraging reminder that developer pushback can breach walled gardens.

For years, the "Data-Driven" dream has looked a lot like a crowded screen. We built dashboards for every department, every KPI, and every niche project. But as we reached "peak dashboard," a frustrating reality set in: we were drowning in visualizations but starving for immediate insights.

For more than a decade, I have argued that the most valuable skill in a data-driven organisation is not access to information. It is the judgment to know when that information is wrong. AI has made that skill more important, not less. When I wrote about AI literacy in 2023, the pushback I heard most often was that the technology was not yet good enough for the question to matter. Now it is. AI can generate answers, summaries, recommendations, code, analysis, and increasingly, actions.

Fivetran helps you turn unstructured data into rich context in several ways.

Most enterprises are spending on AI faster than they’re becoming ready to run it. Over the next two years, IT leaders plan to grow their AI investment by 70%, according to our 2025 State of Data Infrastructure Global Report. The capability keeps arriving. The readiness to operate it does not keep pace.