Systems | Development | Analytics | API | Testing

Next-Gen Customer Loyalty Programs with Data Streaming

Buy 10 sandwiches, get 1 free. Classic punch cards (and fishing for them in your wallet or occasionally misplacing one) have become a thing of the past, as today's digital landscape demands more innovative solutions. Today’s customer loyalty programs are increasingly sophisticated—evolving, proliferating, and diversifying across every industry from retail, travel, and hospitality to healthcare (e.g., a discount for paying within 30 days of a hospital visit).

Data-Informed vs. Data-Driven: A Conversation With David Cohen, CDO At Weight Watchers

In this "Data Cloud Podcast" episode, David Cohen, Chief Data Officer at Weight Watchers, shares his thoughts on why having silos of information hobbles an organization and how Snowflake continues to help Weight Watchers do its job well. He also walks through the important distinction between what it means to be data-informed versus data-driven.

Fueling Enterprise Generative AI with Data: The Cornerstone of Differentiation

More than two-thirds of companies are currently using Generative AI (GenAI) models, such as large language models (LLMs), which can understand and generate human-like text, images, video, music, and even code. However, the true power of these models lies in their ability to adapt to an enterprise’s unique context. By leveraging an organization’s proprietary data, GenAI models can produce highly relevant and customized outputs that align with the business’s specific needs and objectives.

insightsoftware Power ON Budget Planner Flyover Demo

In effective cost management, wrangling budgets scattered across local spreadsheets poses challenges in maintenance and consolidation. Enter Power ON’s Budget Planner from insightsoftware, a budgeting and planning solution seamlessly integrated into Power BI. This all-in-one tool empowers users, even those unfamiliar with budgeting tools, to effortlessly construct cohesive budgets.

Episode 3: Taming data chaos in digital advertising | Tinuiti

Lakshmi Ramesh, Vice President of Data Services at Tinuiti, which services brands like Rite Aid, Nestle, and Instacart, joins us to talk about her work at the intersection of tech, data and marketing. We discuss how the company manages data from hundreds of platforms to serve both clients and internal teams.

Episode 2: Building a foundation for customer 360 | BODi

In this episode of Data Drip, Aarthi Sridharan, VP of Data Insights and Analytics at BODi, examines her experience leading a complex data migration project to achieve customer 360 in a rapidly evolving fitness industry. She reflects on the challenges of migrating from multiple on-premises data warehouses to a unified cloud-based system and highlights the most important lessons she learned about planning, adapting, and managing a major multi-year project.

Observability in Snowflake: A New Era with Snowflake Trail

Discovering and surfacing telemetry traditionally can be a tedious and challenging process, especially when it comes to pinpointing specific issues for debugging. However, as applications and pipelines grow in complexity, understanding what’s happening beneath the surface becomes increasingly crucial. A lack of visibility hinders the development and maintenance of high-quality applications and pipelines, ultimately impacting customer experience.

Accelerate Development and Productivity with DevOps in Snowflake

Today’s data-driven world requires an agile approach. Modern data teams are constantly under pressure to deliver innovative solutions faster than ever before. Fragmented tooling across data engineering, application development and AI/ML development creates a significant bottleneck, hindering the speed of value delivery required to stay competitive. Disparate tools create a complex landscape for developers and data teams, hindering efficient pipeline development and deployment.

How to Use Flink SQL, Streamlit, and Kafka: Part 2

In part one of this series, we walked through how to use Streamlit, Apache Kafka, and Apache Flink to create a live data-driven user interface for a market data application to select a stock (e.g., SPY) and discussed the structure of the app at a high level. First, data with information on stock bid prices is moved via an Alpaca websocket, then, it’s produced to a Kafka topic in Confluent Cloud where it is also processed with Flink SQL.