Systems | Development | Analytics | API | Testing

The E-Commerce Purchase Funnel Explained

Our Five Key Points: If you're an online retailer, you've probably heard of the e-commerce purchase funnel. Some sales experts call it the conversion funnel or simply the sales funnel. It's a way of explaining your potential customer's journey, from their initial impulse to research a product to finally clicking the "buy" button.

Getting Started with Continual and Snowflake

This guide will show you how to easily add Continual as the AI layer to your modern data stack with Snowflake at the core. The intention is to provide an introduction to using Continual on Snowflake. After completing this tutorial, users are invited to try more advanced examples. We are going to demonstrate connecting Continual to Snowflake, building feature sets and models from data stored in Snowflake, and analyzing and maintaining the predictive model continuously over time.

Stitch vs. Fivetran vs. Integrate.io: A Comprehensive Comparison

When it comes to providing the latest and greatest ETL and ELT tools, the platforms Stitch, Fivetran, and Integrate.io are all top contenders. That being said, each platform also has its own set of pros and cons. Ultimately, the best ETL/ELT platform for your company will largely depend upon the needs of your organization. So, which platform will reign supreme for your company in the Stitch vs Fivetran vs Integrate.io matchup?

Turning data into a life-saving asset

A global leader in pharmaceuticals found themselves faced with a unique spin on a common challenge: Their biopharmaceutical division — responsible for producing vaccines and generating over $1 billion in annual sales — was struggling to turn raw data into trusted insights. Data underlies everything the global pharmaceutical company does, however, without data they can trust, they would be at risk of taking longer to get vaccines to market and incurring higher expenses along the way.

Why Can't we Advance Healthcare and Life Sciences this Fast all the time?

Vaccine development became the top priority for the life sciences industry – delivering new vaccines at unprecedented speed and maneuvering large-scale production processes. Numerous factors helped accelerate the vaccine roll-out including prior research, genome sequencing, jumping the FDA approval queue and a plethora of testing volunteers. So now that we’ve experienced these advancements, how can the industry keep momentum to speed-up innovative solutions across healthcare?

A Real-Time Data Integration Fabric for Active Intelligence

Greek philosopher Heraclitus wasn’t talking about the challenge of today’s enterprise IT landscape but the quote certainly fits. From the advent of the first digital computer in the 1940s to the emergence of first public cloud in 2004, the rate of change has only accelerated. In fact, over 60% of corporate data resides in the cloud in 2022, up from 50% last year.

Top 8 Machine Learning Resources for Data Scientists, Data Engineers and Everyone

Machine learning is a practice that is evolving and developing every day. Newfound technologies, inventions and methodologies are being introduced to the community on a daily basis. As ML professionals, we can enrich our knowledge and become better at what we do by constantly learning from each other. But with so many resources out there, it might be overwhelming to choose which ones to stay up-to-date on. So where is the best place to start?

Iguazio named in Forrester's Now Tech: AI/ML Platforms, Q1 2022

We are delighted to share that Iguazio has been named along with Microsoft, Databricks, Cloudera, Alteryx and others in Now Tech: AI/ML Platforms, Q1 2022, Forrester’s Overview of the Leading AI/ML Platform Providers, by Mike Gualtieri. This report by Forrester Research looks at AI/ML Platform providers, to help technology executives evaluate and select one based on functionality aligned with their needs.